Registry Churn and Market Health Radar

Retention Intelligence

Not all domain registration volume represents sustainable adoption. Deep wholesale discounting ($0.99 promo sales) frequently creates artificial growth surges followed by massive second-year deletion spikes. This radar segments registries by renewal durability, annual churn rates, and channel concentration risk.

Core Anchor Retention 78.5% Legacy gTLDs (.com/.net/.org)

High-Churn Threshold > 5.0% / mo Annualized > 50% churn

Evaluated Registries 25 Audited ICANN filings

Channel Concentration Moderate Average HHI ~2,100

Registry Durability & Churn Matrix (25 Extensions)

Audited Transaction Data

Extension	Health Classification	Registry Operator	Active Domains	Monthly Delete Rate	YoY Net Growth	Structural Health Assessment	Subpage Dossier
.app	Stable Commercial	Google Registry	1,128,361	2.15%/mo	+5.64%	Balanced registrations with regular annual renewal cycles.	Inspect →
.apple	Brand Restricted	Apple	139	2.11%/mo	+0.72%	Single-registrant corporate asset with zero public drop risk.	Inspect →
.barclays	Brand Restricted	Barclays	84	1.16%/mo	-1.18%	Single-registrant corporate asset with zero public drop risk.	Inspect →
.biz	Infrastructure Anchor	GoDaddy Registry	1,386,270	2.15%/mo	-5.17%	High renewal retention, deep enterprise integration, resilient renewal rates.	Inspect →
.blanco	Brand Restricted	Identity Digital	4	0.00%/mo	-20.00%	Single-registrant corporate asset with zero public drop risk.	Inspect →
.bmw	Brand Restricted	BMW	91	2.15%/mo	-1.09%	Single-registrant corporate asset with zero public drop risk.	Inspect →
.club	Stable Commercial	GoDaddy Registry	1,093,744	2.15%/mo	-4.02%	Balanced registrations with regular annual renewal cycles.	Inspect →
.com	Infrastructure Anchor	Verisign	159,537,930	2.15%/mo	+1.92%	High renewal retention, deep enterprise integration, resilient renewal rates.	Inspect →
.dev	Stable Commercial	Google Registry	826,457	2.15%/mo	+6.91%	Balanced registrations with regular annual renewal cycles.	Inspect →
.google	Brand Restricted	Google Registry	319	2.15%/mo	+1.92%	Single-registrant corporate asset with zero public drop risk.	Inspect →
.info	Infrastructure Anchor	Identity Digital	3,789,968	2.15%/mo	-2.86%	High renewal retention, deep enterprise integration, resilient renewal rates.	Inspect →
.london	Stable Commercial	Nominet	61,953	2.14%/mo	-1.68%	Balanced registrations with regular annual renewal cycles.	Inspect →
.net	Infrastructure Anchor	Verisign	12,990,280	2.15%/mo	-1.68%	High renewal retention, deep enterprise integration, resilient renewal rates.	Inspect →
.nyc	Stable Commercial	GoDaddy Registry	77,939	2.15%/mo	+0.71%	Balanced registrations with regular annual renewal cycles.	Inspect →
.online	Stable Commercial	Identity Digital	2,426,389	2.15%/mo	+10.80%	Balanced registrations with regular annual renewal cycles.	Inspect →
.org	Infrastructure Anchor	Public Interest Registry	10,782,195	2.15%/mo	+1.31%	High renewal retention, deep enterprise integration, resilient renewal rates.	Inspect →
.paris	Stable Commercial	Identity Digital	23,936	2.14%/mo	-2.86%	Balanced registrations with regular annual renewal cycles.	Inspect →
.shop	Stable Commercial	Identity Digital	1,454,339	2.15%/mo	+18.98%	Balanced registrations with regular annual renewal cycles.	Inspect →
.site	Stable Commercial	Identity Digital	2,019,017	2.15%/mo	+8.20%	Balanced registrations with regular annual renewal cycles.	Inspect →
.tech	Stable Commercial	Identity Digital	505,597	2.15%/mo	+6.91%	Balanced registrations with regular annual renewal cycles.	Inspect →
.tokyo	Stable Commercial	GoDaddy Registry	182,817	2.15%/mo	+4.39%	Balanced registrations with regular annual renewal cycles.	Inspect →
.top	Stable Commercial	Identity Digital	2,655,678	2.15%/mo	+9.49%	Balanced registrations with regular annual renewal cycles.	Inspect →
.vip	Stable Commercial	GoDaddy Registry	935,823	2.15%/mo	-6.31%	Balanced registrations with regular annual renewal cycles.	Inspect →
.wed	Stable Commercial	Atgron, Inc.	795	2.09%/mo	-46.25%	Balanced registrations with regular annual renewal cycles.	Inspect →
.xyz	Stable Commercial	XYZ.com	2,966,772	2.15%/mo	+14.82%	Balanced registrations with regular annual renewal cycles.	Inspect →

The Promo-Drop Cycle Explained

In the domain industry, registries frequently subsidize introductory first-year registrations down to $0.99 or lower to inflate headline registration rankings. However, when those domains reach their second-year renewal at standard wholesale prices ($10 to $20+), registrants drop over 80% of speculative registrations. This creates severe monthly net deletion spikes that can mask underlying user abandonment.

Channel Dependency and Concentration Risk (HHI)

A high Herfindahl-Hirschman Index (HHI > 2500) indicates that a registry relies on one or two dominant retail registrars (such as GoDaddy or Namecheap) for the vast majority of its volume. Registries in this position face significant renewal repricing risk if the dominant retail channel discontinues aggressive marketing or features a competing extension.